BB Royal Bajra Atta is rich in magnesium, which helps keep the heart healthy. It has potassium, which dilates blood vessels, allowing blood to flow more easily. This helps reduce overall blood pressure. Bajra also has fibre that helps reduce LDL, or bad, cholesterol. It is a profoundly nutritious and easy to digest cereal grain. Being non-glutinous makes it a healthy option for people with a gluten allergy and celiac disease.