Grown, hence these products are natural and are free from any chemicals, fertilisers, pesticides, toxic substances, synthetic hormones and are certified according to international standards for organic production, processing and packaging. Since they are grown naturally, it has rich nutritional values. The difference between brown rice and white rice is not just colour! A whole grain of rice has several layers. Only the outermost layer, the hull, is removed to produce what we call brown rice. This process is the least damaging to the nutritional value of the rice and avoids the unnecessary loss of nutrients that occurs with further processing.