BB Royal Premium Basmati rice leaves a lasting impression because of its aroma, flavour and fluffy texture. Popularly known as Pusa from the Basmati-rice-bowl states of Punjab, Haryana and Uttarakhand, this rice is processed in GMP plants using Swiss technology to ensure superior quality and high nutritional value. BB Royal Premium Basmati Rice has been perfectly aged making it non-sticky and fluffy when cooked.
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